Strategic communications in life sciences

Strateege Health was born from a passion
for the power of strategy and creativity. It emerged from the belief that it is not only possible, but essential, to be both strategic and creative in our communication efforts, even in the very serious field of healthcare and science.

With this vision in mind, Christine Helary founded Strateege Health (originally named Carrousel Strategy & Communication) in 2003.

Her passion has always been to develop highly strategic communications for the products or corporations she was responsible for, with strong emphasis on differentiation and innovation.

With a M.B.A and over 20 years of extensive work in the biopharmaceutical sector, she has developed experience in marketing research, product management, marketing management, government relations, corporate communications and investors' communications.

She has worked in rheumatology, neurology (Parkinson, multiple sclerosis, epilepsy, Alzheimer's), hypertension,
osteoporosis, smoking cessation, wound care, dermatology, and even an orphan condition called AA amyloidosis.

One of her key achievements was the launch of Altace in Canada, which now is the top antihypertensive there with over $350 million sales. Differentiating Altace from the many anti-hypertensives already on the market at the time was key to its success.

Through her leadership as a board member and chairperson of Osteoporosis Quebec, she has also learned a lot about the challenges facing non-profit patient associations.

Such multi-facet experience is invaluable when working with start-up biotechnology companies or small organizations.

Her second passion is one of esthetics. She always worked closely with the advertising agencies she hired. In 1997, she began studies in Visual Arts and Design. She was excited to join the advertising agency world in 2000.

She now services her clients with dedication and enthusiasm, always bringing to life the synergy
between her two passions: strategy and creativity.

"I truly enjoyed working with Christine. Her energy and dedication is an important driving force to carry communication projects forward. With her skills and vision she is a great resource to streamline the communication strategy and enhance its impact."
Patrick Tremblay
Vice President,
Research & Development
BioAxone
Therapeutic Inc.

"Ms. Helary masters many important skills which prove most useful when working with her. Her strategic mind, professionalism, strong marketing experience, attention to detail, wide knowledge of the pharmaceutical sector along with her forever respect of budget and timeline are only few of the qualities she brings to the table. It is always a renewed pleasure to work in collaboration with Ms. Helary."
Lise Hébert,
Vice-President
Corporate Communications, Neurochem Inc.

Strateege Health & Biopharma Inc.

110 Birchwood Park
Barre, VT 05641
Tel: 802 522-9055

1788, rue du Canal,
Suite 307
Montreal, Quebec
H3K 3E6
Tel: 514 871-8412