Strategic communications in life sciences
In the next few weeks, we will share with you a lot more about these books and other fascinating and thought-provoking readings. These will definitely trigger new thoughts for your business.
Featured book of the month
Investor relations:
The art of communicating value
by Jeffrey Corbin
(check it here on www.amazon.com)
A managing partner at an investor relations leading firm, Jeff Corbin is demonstrating to the reader what represents “value” to the investor, the right messages to the right investor, and the essential elements of the communication plan to investors. This book is for those who are looking for practical "recipes" on developing an investor relations communications campaign, writing a good shareholder letter or the IR section of a website.
A short book… with lots of practical check lists.
The following books are available as audiobooks on www.audible.com. Click and check summaries and critics:
- Primal Branding by Patrick Hanlon
- The Ten Faces of Innovation by Tom Kelley
- The Big Moo by Seth Godin and the Group of 33
- All Marketers are Liars by Seth Godin
And on the science side:
- DNA - The secret of life by James Watson, the story of the discovery of DNA told by James Watson himself
- The Genome War by James Shreeve
- King of Hearts by G. Wayne Miller, the beginning of open heart surgery in the 50's
Finally just for fun and if you like cooking:
To subscribe to our e-newsletter for more interesting reading suggestions and news about innovation and marketing in the biopharmaceutical and healthcare sector,
or i f you want to be a contributor or an advisor to this "Resources" section,
E-mail us at:
strateegehealth@earthlink.net
Strateege Health & Biopharma Inc.
110 Birchwood Park
Barre,
VT 05641
Tel: 802 522-9055
1788, rue du Canal,
Suite 307
Montreal, Quebec
H3K 3E6
Tel: 514 871-8412
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